What Do Your Results Mean?

To get the most out of your digital commerce investment, you need intentional, active collaboration across various functions. At the same time, your organization needs to nurture a strong “product” mindset to deliver better experiences to your customers — faster. 

Focus on identifying and scaling partnerships that will bring synergistic value and help accelerate your business objectives.

This is also the time to double-down on (re)defining your channel strategy. Identify which channels make sense and draw more bottom-line for you (e.g.; omnichannel experience, social commerce, etc.). Then scale the right digital channels and focus on cross-channel integration.

Finally, this is the point to look deeper into your customer data using analytics (and possibly AI) to identify avenues for cross and upselling, and to offer a more personalized experience to consumers.

Your key objectives should be:

• Shifting from a “project” to a “product” mindset, prioritizing initiatives and technology investments based on expected business outcomes and customer benefits 
• Identifying partners that will bring strategic value to your business
• Embracing agile development and a DevOps/continuous delivery model
• Leveraging data mining & analytics/AI for growth and personalization

With these actions, you should now be on your path to continuously improving your operational models and customer experience.

And with the right feedback mechanisms in place, you will likely uncover operational processes that need to be refined – as well as opportunities for test-and-learn.